Family owned and operated since 2015
Located in the Snowy Mountains of NSW

INSTINKS is a proudly local, family-run business that began with a simple need: better skincare made with real ingredients. Founded by Jacinta Muras in 2015, the brand was born out of her own struggle with skin issues, allergies, and frustration at the long list of hidden ingredients in everyday products.

We handcraft every batch right here on our property in Jindabyne. Our recipes are made from scratch, using only ingredients we trust, with no synthetics, no artificial fragrances, and nothing we wouldn’t use on our own skin.

From Seed to Skin

Through our sister business, Alpine Herbs, we now grow over a dozen medicinal herbs directly on our land, including calendula, yarrow, chickweed, lavender, mullein, mint, and more. These herbs are hand-harvested and carefully infused into our formulas to create truly local, plant-powered skincare and hair care that works.

What We Stand For

• Every ingredient listed. No secrets.

• Essential oils only — no synthetic or “natural” fragrance loopholes.

• Plastic-free and low-waste packaging.

• Cold-process soap made the traditional way — by hand, with care.

• Compostable, recycled, or refillable wherever possible.

• No parabens, SLS, microbeads or greenwashing. Ever.

Our Products

Everything is formulated and made in small batches — soap, shampoo bars, conditioners, deodorants, skin balms, and more. We keep our products simple, effective, and transparent. What you see on the label is what you get.

We also offer fragrance-free options, and when we do scent our products, it’s with our own blends of certified essential oils, resins, and absolutes — not hidden chemical cocktails labeled as “parfum.”

Why We Care

Fragrance sensitivity affects 1 in 3 Australians. Most people don’t realise just how many artificial ingredients they apply before they’ve even had breakfast. That’s why we challenge you: check how many times “fragrance” is listed in the products you use each day, then see how it feels to switch to ingredients you can actually identify. 

We don’t cut corners, and we don’t follow trends. We just make what works, from the earth, with intention.

Our Workshop

Our off-grid studio runs on solar and operates with minimal waste. Visitors are welcome during open hours on Saturday 10am-2pm (or by appointment).